Creative partner
Sometimes you have a team and need an additional creative perspective.
Sometimes you don't, and need someone who can support you over time.
In either case, I can be your creative partner.
I work on an ongoing basis with businesses, agencies and teams that need experienced creative input without necessarily adding a whole new structure.
I can join your existing team or help you set up the way of working you need.
Contribute to strategy, shape concepts, develop ideas, review campaigns, support presentations or provide creative direction across different projects.
Continuity is what makes this different from a one-off consulting project.
Over time, I get to know the brand, understand the business and help with the different challenges that come up.
Some months, it's a campaign.
Others, an important presentation.
An idea that isn't quite there yet.
A brief that needs another look.
Or something new whose needs we haven't quite figured out yet.
El Observador
Turn the gender gap into journalistic content capable of building community and creating value for the media brand.
Effie · INMA Awards · Campana de Oro · Became an exclusive news subscription plan for women
Role Creative direction · Content direction
Direction Address the gender gap through journalism and community building.
Solution RompeCristales: journalistic content that became an exclusive news subscription plan for women.
ONU Mujeres · Ministerio de Defensa Nacional · Proyecto Elsie
Give visibility to the experiences of Uruguayan women in Peacekeeping Missions and attract new applicants.
Grand Campana de Oro in Content · Doubled applications to Peacekeeping Missions
Role Creative direction · Editorial content
Direction Put the experiences of Uruguayan women in Peacekeeping Missions at the centre.
Solution Editorial content for Stories of Peace, by UN Women and the Elsie Initiative.
With your team, by building one, or by working directly together.
Without adding a structure you don't need.