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Gonzalo López Baliñas

Executive creative direction · Teaching at FIC, Udelar

I’m Gonzalo López Baliñas, a creative director and strategic communication consultant based in Montevideo, Uruguay. I’ve spent more than 20 years working in creativity, advertising, strategy and direction.

I work as a creative partner: I help define the problem, find the idea and bring together the people and tools needed to deliver it. I work with existing teams, agencies, production companies and specialists, and bring in other skills when needed.

Strategy, ideas and execution

I offer consulting per project, ongoing creative partnership and creative execution with tailored teams. My work includes communication strategy, concepts, creative direction, content and production. Technology and artificial intelligence are tools within that process.

My work includes projects for Radio Carve, El Observador, Amnesty International, UN Women and ANII. Explore the projects and their results →

Experience and recognition

My work has received more than 120 national and international recognitions. I have been named Uruguay’s Best Creative Director twice. My career includes work in Uruguay, Paraguay and with international teams, alongside teaching at the Faculty of Information and Communication of Universidad de la República.

The detailed awards, professional roles and education are available below. You can also consult my LinkedIn and CVUy profile.

Gonzalo López Baliñas

Practice, experience and education

Alva Creative House

Executive Creative Director · Partner

FIC · Udelar

Adjunct Professor

PRESENT

Innovation Director

ReAcción Latam

Technology, creativity, sustainability and environmental transformation.
01
PRESENT

Consultant · Content creation

Empathy

Content focused on cultural transformation and triple impact.
02
2014—2016

Chief Creative Officer

Garabato MullenLowe · Paraguay

Creative leadership for regional and international brands.
03
2012—2015

Associate Creative Director

MullenLowe Group · London / Global

Campaigns and special projects developed with multicultural teams.
04
2009—2016

Executive Creative Director

Ginkgo MullenLowe

Leadership of integrated teams and campaigns recognized locally and internationally.
05

Education

Universidad de la RepúblicaUniversitat de BarcelonaInteraction Design FoundationRare with GoogleDuke UniversityWharton
Awards and professional participation

Premios

  1. —
    El Sol de San Sebastián

    1 bronce

  2. 2016
    Desachate

    1 plata · 6 bronces · 4 shortlists

  3. 2015
    El Ojo de Iberoamérica

    1 plata · 1 shortlist

  4. 2014
    El Ojo de Iberoamérica

    2 platas · 8 shortlists · Mejor Director Creativo de Uruguay · Mejor Agencia

  5. 2014
    Cannes Lions

    1 oro · 1 plata · 3 shortlists

  6. 2014
    Desachate

    1 plata · 1 shortlist

  7. 2013
    AdStars

    1 bronce · 1 crystal · 10 shortlists

  8. 2013
    Cannes Lions

    1 shortlist en Direct

  9. 2013
    D&AD Awards

    In Book

  10. 2012
    El Ojo de Iberoamérica

    1 oro · 2 platas · 5 bronces · 1 Titanium por Amnesty — 0 Views

  11. 2012
    El Ojo Local

    Mejor campaña de prensa de Uruguay por Amnesty — Missing

  12. 2012
    IAB MIXX Uruguay

    2 oros · 1 plata · 1 bronce

  13. 2012
    Cannes Lions

    Oro en Press y Outdoor por Amnesty — Missing · Bronce en PR por Amnesty — 0 Views

  14. 2012
    FIAP

    1 plata · 1 bronce · 1 shortlist

  15. 2012
    Wave Festival

    2 platas · 1 bronce

  16. 2012
    Desachate

    4 oros · 1 plata · 4 bronces · 6 shortlists · Idea del Año · Agencia del Año

  17. —
    Campana de Oro

    3 Grand Prix

  18. 2011
    El Ojo de Iberoamérica

    2 oros · 3 platas · 1 bronce · 1 shortlist

  19. 2011
    El Ojo Local

    Mejor campaña de radio de Uruguay · 3 shortlists

  20. 2011
    Effie

    Bronce

  21. 2011
    Cannes Lions

    3 shortlists

  22. 2011
    Gramado

    1 oro · 2 bronces

  23. 2011
    El Sol de San Sebastián

    2 bronces

  24. 2011
    Wave Festival

    Grand Prix de Radio

  25. 2011
    FIAP

    Grand Prix de Radio · 3 platas · 3 bronces

  26. —
    The CUP

    Cosmetics

  27. 2011
    Desachate

    5 platas · 3 bronces · 3 shortlists · Mejor Redacción

  28. 2010
    El Ojo de Iberoamérica

    2 platas · 1 bronce · 2 shortlists

  29. 2010
    Campanas

    3 oros

  30. 2010
    Desachate

    1 bronce

Jurado

  1. 2018

    New York Festivals

  2. 2016

    Tatakua · Paraguay

  3. 2015

    IAB MIXX Uruguay

  4. 2014

    El Ojo de Iberoamérica

  5. 2014

    Digi Advertising Awards · IAB Perú

  6. 2014

    AD STARS Festival · Preliminary Stage

  7. 2013

    AD STARS Festival · Preliminary Stage

  8. 2012

    Campana de Oro · En representación del Círculo Uruguayo de la Publicidad

  9. 2010

    Festival Canutos · Brother

  10. 2010

    Concurso Pericom.uy

  11. 2009

    Festival Canutos · Brother

Conferencias

  1. 2017

    Universitat de Barcelona · Online

  2. 2016

    Tatakua · Asunción, Paraguay

  3. 2013

    Explosión Creativa · Caracas, Venezuela

  4. 2012

    Brother · Montevideo, Uruguay

  5. 2011

    #AftersIAB · Montevideo, Uruguay

Reconocimientos iniciales

  1. 2010

    Primer Concurso Interuniversitario de Blogs · Primer premio

  2. 2008

    Taller Young & Rubicam · Primer premio

  3. 2008

    Taller Ogilvy, Euro RSCG, Publicis y Gurisa · Finalista

  4. 2007

    Concurso FIAP · Finalista

  5. 2007

    Taller DDB · Primer premio

  6. 2007

    Taller Ogilvy, Gurisa, Euro RSCG y JWT · Finalista

  7. 2006

    Festival interno Canutos · Oro