Creative consulting
Some communication problems don't need an agency, a new team or a six-month process.
They need a clear understanding of the problem, a direction and an idea that brings it to life.
That's where I can help.
I work as a consultant on individual projects for brands, businesses, agencies and communication teams.
I can step in when the problem is still unclear, when you need a concept, when there are too many possible directions, or when an experienced creative perspective can help move the project forward.
Strategy
Understanding the problem, making sense of the information and finding the opportunity.
Concepts
Turning strategy into an idea that can guide a campaign, a brand or a project.
Creative direction
Bringing that idea to life, working with your team or the professionals the project needs.
Amnistía Internacional Uruguay
Make the absence of disappeared people visible again and mobilize support for Amnesty International Uruguay.
2 Gold Lions at Cannes · D&AD Wood Pencil · Grand Prix and Best Idea at Desachate · Helped secure additional funding for Amnesty Uruguay
Role Creative direction and copywriting · Print campaign
Direction Put the absence of disappeared people at the centre of the campaign.
Solution Missing Campaign, a print campaign for Amnesty International Uruguay.
Castrol · JWT Shanghái
Simplify oil measurement in mopeds through an accessible, easy-to-use solution.
Cannes Lions finalist 2021
Role Creative and designer · Product innovation
Direction Solve oil measurement with an accessible, easy-to-use solution.
Solution The Oil Meter Cap device, developed for Castrol with JWT Shanghai.
I can work from a specific brief, contribute at a particular stage, or support a project from the initial problem through to execution.
No fixed structures. No extra people just for the sake of it.