About

I've been having a great time in advertising and communication for the last 11 years.

Nowadays, I collaborate with Alva Creative House as Executive Creative Director & Advisor, an independent creative agency recognized for its work in innovation, sustainability and gender issues. In my spare time I work as advisor for some local startups and entrepreneurs.

Besides working in advertising, I'm actively involved in other projects like dictating United Nations workshops about Women Empowerment for companies and working on creative collaboration on Behavioral Design, among other projects. I'm co founder of website on advertising evolution extremely popular in the local Ad Industry.

In the past, and after working with a few independent agencies, I joined Lowe Ginkgo in 2009 as Senior Copywriter. Then, I was Creative Director and then, worked as the ECD at their local office and as the CCO for Paraguay's office.

After some years of fun working for local and regional clients, Lowe and Partners involved me in several projects around the world for Samsung, Diageo and Unilever. This experience allowed me to know and work with lots of heavily talented people from around the world.

My work was awarded five times at Cannes Lions (Including three Gold Lions), D&AD, FIAP, The Cup, Wave Festival Río, El Ojo de Iberoamérica, IAB Mixx, Desachate, Effies and at several New York Festivals.

Named Best Creative Director in Uruguay twice, I also served as a jury member at FIAP, El Ojo de Iberoamérica, IAB Mixx, Tatakua Paraguay and Campana de Oro.

Our work at Ginkgo ranked the agency in the Latin America's Top Ten in 2009, 2011 and 2012. We also were the 13rd most awarded agency from Latin America in Cannes 2012, and turned i tinto the best agency in Uruguay, according to the ranking Crema in 5 of the last 7 years.

I hold a Master's Degree in Innovation from Universidad de Barcelona and also read a lot about everything, although none of this has cured my obsession with the future.

Summary

Worldwide Recognitions
Cannes Lions - 3 Gold, 1 Silver 1 Bronze, 20 Shortlist.
D&AD - 1 Wood Pencil.
United Nations Women Awards - Best Ad 2018
Advertisers Without Borders (Charities) - 1 Gold.
AdStars - 5 Silver, 5 Bronze, 10 Shortlist
The Cup Latam - Best Of Personal Care.

Regional Recognitions
Wave Festival - 1 Grand Prix, 1 Gold, 2 Silver, 2 Bronze, 4 Shortlist.
FIAP - 1 Grand Prix, 1 Cup Latam, 5 Gold, 7 Silver, 9 Bronze, 11 Shortlist.
Ojo de Iberoamérica - 8 Gold, 9 Silver, 12 Bronze, 16 Shortlist.  1 Bronze Tercer Ojo (Titanium).
El Sol de San Sebastián - 1 Silver, 2 Bronze, 3 Shortlist.
Gramado International - 1 Gold, 2 Bronze.

Local Recognitions
Desachate - 1 Grand Prix, 10 Gold, 16 Silver, 25 Bronze.
IAB Mixx - 3 Gold, 7 Silver, 3 Bronze.
Effie Awards - 3 Silver, 4 Bronze.
Campana de Oro - 3 Grand, 16 Gold.